Raav Studio

Raav Studio needed an identity with a distinct point of view and enough flexibility to sit alongside a wide variety of projects and content. The result is a minimal, rhythmic language: visible and memorable, yet restrained enough to let the work itself remain the protagonist.

Pattern Design

The logo was developed around clarity and a strong formal character, then expanded into a scalable pattern. Repetition, cropping and shifts in scale create varied compositions without losing coherence. The same logic continues on Instagram, where covers, project stories and editorial posts form a living visual flow rather than a set of rigid, repetitive templates.

Logo Design

In designing Rav’s logo, the aim was to create a mark that retains its character even in its simplest form, while offering the flexibility to evolve within the brand’s visual system. The logo was developed through precise proportions and carefully controlled details to preserve its legibility and identity across different sizes and applications.

Raav`s Instagram

Mashhad Carpet Company is the largest member of Mashhad Industrial Group and one of the largest manufacturers of machine-made carpets in Iran.

Rav’s identity evolved into a system that defines the studio’s distinct character while leaving room for growth and change. A minimal and flexible visual language that exists alongside Rav’s projects and content without competing with them. The result is an identity that not only defines Rav, but also provides a foundation for new ideas and the continued evolution of the studio’s visual world.