Tarang Creativity Studio
Taranggraphic.com
Profile

ZADMAN GROUP

Saffron, Nuts, Dry Fruit

Zadman works with saffron, nuts and dried fruits whose value is inseparable from geography, production knowledge and Iranian hospitality. The identity needed to express that significance without relying on familiar decorative clichés. Geometry, purity and a respectful focus on the product became the foundation for a brand able to communicate consistently in both domestic and international markets.


Logo Design

The pistachio form—constructed through opposing lines and surfaces—became the starting point for the logo. Reduced to a simple, distinctive structure, it then expanded into the pattern system. The identity retains its presence from the smallest saffron envelope to larger surfaces, using deliberate detail rather than visual repetition for its own sake.


PATTERN DESIGN

Luxury Gift Packaging

Shopping Bag / Hardbox Pack / Bottle Design

We maintain our meticulous and flawless supervision throughout all stages of packaging and shopping bag production to provide you with a flawless finish. Zadman's luxury For a four-gram international edition, a proprietary glass container and windowed box make the saffron part of the primary composition. An embossed side pattern and the vertical ZADMAN name on the glass create a controlled, distinctive unboxing experience. Half-mesghal, one-mesghal and one-gram envelopes, together with a 100-gram format, form an organized family for different purchase needs.


4GRAMS SAFFRON

Made in Iran

Premium Cut Filament Saffron

Hardbox

Luxury Gift Packaging

The packaging has a window that aims to display a glass jar filled with saffron strands and the brand name. The packaging also has a decorative pattern on the sides by embossing.

We printed the brand name "ZADMAN" vertically on the glass jar.

Saffron Envelope

Stand / envelope

The saffron display stand and pouch were developed around the same visual language as the packaging system, creating a cohesive and recognizable presence around the product. A simple structure, controlled details, and a precise use of brand elements allow the packaging to adapt across different points of presentation—from retail display to the final product experience.

Design for saffron envelope


0.5 Mesghal

1 Mesghal

1 Grams


Packaging of 100 grams of saffron

Barberry Packaging

This new barberry packaging was designed, redesigned, produced, and printed in 1403. The new packaging was developed to preserve the brand identity while emphasizing modernity and simplicity. The use of white space and a minimalist design, combined with a geometric cut-out that reveals the barberries inside the package, creates a distinctive and engaging presentation that naturally draws the customer’s attention. The design reflects an innovative approach to food packaging while strengthening the brand’s differentiation in the market.


Refreshing a Product Family

In the redesigned barberry range, white space and a geometric window turn the natural color of the product into the strongest graphic element. The website was designed and developed with equally clear architecture, making products, specifications and the brand story easy to access. Across every touchpoint, Zadman expresses quality through clarity.


Website design anad programming

Website design involves creating the look and feel of a website, while website programming involves translating those designs into code

UI / UX Exprience

essentially, UI is the "face" of a product while

UX is the overall experience a user has when interacting with it.

ZADMAN’s identity evolved into a cohesive and adaptable system, expressing the value and quality of Iranian products through a contemporary visual language across identity, packaging, and digital experience. Simplicity, geometry, and the product itself form the foundation of this language, allowing the brand to remain rooted in its heritage while building a distinctive and credible presence for today’s market and beyond.