SOLAMOR

Solamor is a fashion brand where craftsmanship, character, and a desire to be seen come together as part of a distinct identity. To shape this identity, the horse was chosen as a symbol of authenticity, freedom, and movement, and integrated with the initial letter of the Solamor name. The result is a minimal and balanced mark that brings together the brand’s energy and elegance within a single, refined form.

Pattern

The symmetrical structure of the logo became the foundation for a distinctive pattern system, developed to repeat across packaging, textiles, and communication materials in varied rhythms. On the rigid packaging, satin ribbons and the personal signature of the brand director reinforce a sense of customization and exclusivity. Garment tags were designed as a cohesive family, allowing care instructions, product information, and barcodes to be presented within a consistent visual system without compromising the product’s aesthetic.

Packaging design

The packaging was developed from the same visual language as the brand identity, combining graphic clarity, modern sophistication, and a refined attention to detail. The brand’s distinctive pattern was developed as a flexible visual element, allowing it to extend across packaging and future communication applications while maintaining a consistent identity.

For the rigid packaging, custom 25 mm satin ribbons were designed and produced, featuring a motif derived from the personal signature of the brand’s director. This detail adds a more personal and distinctive layer to the packaging, reinforcing the sense of exclusivity and craftsmanship.

The packaging size is 595 mm and 417 mm in length, which was produced from a paper wrapper designed by Solamor to protect the product.

Clothing tag design

The pleasure of using a completely transformed visual experience.

Parfum Packaging

Bottle design / Photography

Solamor’s entry into fragrance provided an opportunity to extend the brand language from fashion into a more complete sensory experience. The bottle, packaging, and product photography were developed around the same refined and distinctive visual logic. In subsequent collections, patterns were inspired by details from the garments, while gold-foil bands introduced a new structure to the packaging. Each collection developed its own character while remaining part of the cohesive world of Solamor.

Solamor design is proud to preserve the heritage of Persian culture, art, and tradition.

Fabric Cover

Solamor Leather Tote Bag

Spring 2022 Collection

Packaging design redesign

For the new collection

As with the previous packaging, we kept the identity constant and inspired the patterns from the designed clothes and implemented them with hot stamping strips on the packaging.

With every detail thoughtfully designed, from the elegant logo to the sophisticated packaging, this project represents the perfect blend of modern aesthetics and Persian cultural heritage. We are proud to have contributed to the visual identity and product presentation of Solamor, and excited to see how these designs elevate the brand's future collections.