PARSIS / GOLD
Parsis Gold is part of Sang Zarmehr, a knowledge-based private refinery in the precious metals sector. The logo already existed; Tarang’s role was to build a coherent world around it—translating Iranian cultural references into a contemporary language and connecting packaging, corporate documents and the physical brand environment.
Office Paper Design
A controlled grid, typography, proprietary pattern and application principles established the expanded identity. Across shopping bags, brochures and stationery, references to Iranian narratives are framed with restraint, allowing the brand to feel culturally grounded, professional and current.
Packaging design
2018
shopping bag / certiline pack
Gold and silver bar packaging needed to protect a valuable object while making metal type and weight immediately clear. Gold and silver hot stamping distinguishes the holders, while the reverse side uses color coding across eight weight variations. The redesigned family improves recognition and consistency, expressing precision and credibility through disciplined simplicity.
Exclusive pattern
Brochure design
A bespoke diary was designed with a textured leather cover, debossed logo and hot-stamped details, transforming an everyday object into a lasting corporate gift. Material selection, binding and print supervision were treated as part of the design itself—because for a precious-metals brand, quality must be experienced through touch as convincingly as it is seen.
Certiline packaging
February 2023
certiline card / packaging/ shopping bag
A new approach of packaging for Parsis ingots / Certiline packaging redesign
The structure to transform this packaging from a simple idea with a different display was by highlighting a part of the gold bullion cover.
According to the need of this collection for the sale of gold and silver ingots, differentiation was created through internal holders by merging two gold and silver hot stamp strips for its visual display and application.
We have provided a fixed packaging design for ingots of different weights. We created a set of Sertiline cards in 8 weights with a fixed design and a unique color on the back of each card for easy recognition.
Publisher: Tarang (printing supervision)
Specifications: 148 gram Ivory Board Paper, inside as a color template.
Thermal matte cellophane, hot stamp
Release date: September 2024
calendar book
February 2023
A year with 366 days..
An experience of a different sense of a due date with a textured leather cover (with a recessed logo design) with a thickness of 1 mm, which provided great flexibility for 364 pages of this due date. We tried to make the writing lines of each page as thin as possible.
The initial 16 pages (presentation and introduction of this brand) are made of 160g card paper with full color printing and hot stamping / daily inner pages are made of 80g writing paper with 2 colors fake color.
Hot stamping or foil stamping is a printing method of
relief printing in which pre-dried ink or foils are transferred to a surface at high temperatures.
The "Parsis Gold" brand design project has been proudly completed. The project included designing a visual identity and brand graphics that specifically addressed the gold and jewelry industry. During this process, we tried to create a unique yet luxurious identity for the "Parsis Gold" brand that would effectively communicate with its customers and target market. Ultimately, the designs that were created not only expressed the elegance and prestige of the brand, but also helped create a lasting image in the minds of the audience by using graphic elements.