PARSIS / GOLD
Danesh Bonyan Seng Zarmehr Company (the first private sector unit producing gold and silver from Iran's mines) has succeeded in establishing and operating a precious metal refinery (using chemical and electrical methods).
As a subset of this brand, Parsis Gold started its cooperation with Tarang.
The sign (logo) of this brand was pre-designed; The task was to transform the Iranian heritage and identity of this complex into a contemporary space through a framework that could create a simple and unique brand identity overall that was integrated with the physical environment.
Office Paper Design
all about grid system
The new visual identity has been shaped to match the organizations and brands of today and tomorrow to maintain relevance, but with great respect for heritage.
Packaging design
2018
shopping bag / certiline pack
Designed for Parsis Gold, the shopping bag uses mythical image and Iranian visual elements to awaken a pleasing sense in the audience.
Exclusive pattern
Brochure design
The audience feels pleased watching this brochure, designed for Parsis Gold Bars, which uses Iranian mythological imagery and visual elements.
Certiline packaging
February 2023
certiline card / packaging/ shopping bag
A new approach of packaging for Parsis ingots / Certiline packaging redesign
The structure to transform this packaging from a simple idea with a different display was by highlighting a part of the gold bullion cover.
According to the need of this collection for the sale of gold and silver ingots, differentiation was created through internal holders by merging two gold and silver hot stamp strips for its visual display and application.
We have provided a fixed packaging design for ingots of different weights. We created a set of Sertiline cards in 8 weights with a fixed design and a unique color on the back of each card for easy recognition.
Publisher: Tarang (printing supervision)
Specifications: 148 gram Ivory Board Paper, inside as a color template.
Thermal matte cellophane, hot stamp
Release date: September 2024
calendar book
February 2023
A year with 366 days..!
An experience of a different sense of a due date with a textured leather cover (with a recessed logo design) with a thickness of 1 mm, which provided great flexibility for 364 pages of this due date. We tried to make the writing lines of each page as thin as possible.
The initial 16 pages (presentation and introduction of this brand) are made of 160g card paper with full color printing and hot stamping / daily inner pages are made of 80g writing paper with 2 colors fake color.
Hot stamping or foil stamping is a printing method of
relief printing in which pre-dried ink or foils are transferred to a surface at high temperatures.
The "Parsis Gold" brand design project has been proudly completed. The project included designing a visual identity and brand graphics that specifically addressed the gold and jewelry industry. During this process, we tried to create a unique yet luxurious identity for the "Parsis Gold" brand that would effectively communicate with its customers and target market. Ultimately, the designs that were created not only expressed the elegance and prestige of the brand, but also helped create a lasting image in the minds of the audience by using graphic elements.