NAFIS LEATHER
Nafis operates in leather goods, where material quality, durability and craftsmanship define the experience. The identity redesign brought the brand’s appearance closer to those qualities. A refined logotype, typography and visual structure create greater consistency, allowing the product to remain central while giving Nafis a more contemporary sense of confidence.
This City Dresses Nafis
The minimal and simple redesign of this logo makes the audience engrave its collection in their minds forever.
Pattern Design
Black and blue-green established the core palette, later supported by a complementary color for controlled variation. A proprietary pattern was developed from the identity’s formal logic and used across packaging, tags and communication media. It allows even restrained surfaces to become recognizably Nafis without unnecessary visual noise.
Packaging Design
Shopping Bag / Packaging / Shoe Packaging
Two packaging levels were defined for footwear and other products: economical cardboard structures for everyday use and rigid boxes for a more premium, gift-oriented experience. Product tags organize essential information, while brochures, invitations and retail pieces complete the brand narrative.
Two packaging levels were defined for footwear and other products: economical cardboard structures for everyday use and rigid boxes for a more premium, gift-oriented experience. Product tags organize essential information, while brochures, invitations and retail pieces complete the brand narrative.
Gift Must be Nafis.
Brochure Design
Minimal structure
Interior with relevant photo and text, simple brochure, with a unique purpose. At the same time, it creates a calm and thoughtful atmosphere.
To tell us: Iran wears exquisite Nafis clothes.
Pamphlet
Minimal structure
Interior with relevant photo and text, simple brochure, with a unique purpose. At the same time, it creates a calm and thoughtful atmosphere.
To tell us: Iran wears exquisite Nafis clothes.
Invation Card
The pattern and the possibilities of its use gave us the ability to provide a different space for a special text to welcome the customers of this brand, while the special color black was used to support the expression of artworks.
The use of excellent material along with embossed and matte Thermal cellophane has been used to protect the color and material.
Social Media design
The responsive layoInstagram templates were designed with enough flexibility to accommodate product photography, campaign messages and seasonal content within one visual framework. Lines such as “This City Wears Nafis” and “A Gift Must Be Nafis” become more than isolated slogans; within the system, they form part of a consistent brand voice.
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