Mashhad Carpet
Mashhad Carpet is an established name in Iran’s machine-made carpet industry, with its reputation built on quality, production expertise, and a deep connection to the heritage of Persian carpet. The challenge was not to redefine this identity, but to establish a new framework for expressing it. A framework that preserves the credibility built over time while preparing the brand for contemporary communication, diverse markets, and evolving digital experiences.
The visual identity of Mashhad Carpet was redesigned to establish a cohesive, enduring, and position-appropriate brand system. As part of this process, the logo was developed based on the principles of visual identity design and within a defined design system, improving its legibility, balance, and functionality across different applications while preserving the brand’s authenticity and core visual recognition.
Visual Identity Guide Design
The new Mashhad Carpet brand book is a comprehensive bilingual (Persian & English) guide that outlines the full visual identity system of the brand.
This brand book reflects a renewed vision of tradition and craftsmanship, rooted in heritage, yet designed for a contemporary world.
The visual identity was organized within a bilingual Persian and English brand book, establishing a consistent framework for the use of the logo, color, typography, imagery, and composition across different teams and media. Distinctive patterns were developed with an appreciation for the order and refinement of Iranian art, while maintaining a contemporary and adaptable visual language. The system extends across product packaging, retail materials, and various communication applications, creating a clear and controlled brand presence.
The new visual identity of Mashhad Carpet, redefining authenticity, with a new look.
Pattern design
At Tarang Studio, design is not just an image; it is the creation of an identity that is seen, felt, and remembered.
The new patterns you see in this project are part of the visual identity of the Mashhad brand; designed with care, obsession, and a contemporary look to create a coherent, Iranian, and unique narrative.
These patterns are not just decoration, but part of the brand; designed at Tarang, for a brand that lives its identity.
Magazine Design
We design and build websites with focus on strategy, UX/UI, responsive development, motion, SEO, accessibility, and seamless user experience.
Web Site
design and developed by tarang studio
The information architecture, user experience, and visual interface were redesigned to make products, the brand story, and communication pathways more accessible and intuitive. The responsive experience extends from large screens to mobile, maintaining a cohesive, familiar, and contextually appropriate experience for Mashhad Carpet.
Responsive Design
We designed and developed the new Mashhad Carpet website with full attention to user experience, brand identity, and seamless responsiveness across all devices.
Both design and development-including the mobile version-were fully executed by our team
Responsive performance
Wall Calendar
In Tarang, even time is designed.
This 14-page calendar (back to back) is the result of hours of meticulous design and high-quality printing; a combination of form and function that tells more than just a date every day.
