DARCCINI PERFUME

Darccini is a perfume retailer in Mashhad—a brand challenged with giving visual and physical form to something invisible and deeply personal. Its identity combines signs, typography, color and familiar textures within a contemporary structure, evoking memory while establishing a bold and distinctive presence in the fragrance market.

Packaging design

Packaging / Label Design / Shopping Bag

Labels were designed around the architecture of the bottle, using custom die-cuts, hot stamping and matte lamination to become part of the object rather than an afterthought. The modular system gives each scent its own presence while keeping the range recognizable as one family. For another eight-fragrance series, label forms were derived from letters in the Darccini name, creating variety from a shared internal logic.

The design of labels with different designs for the all sides of the perfume glass according to special cutting, hot stamping and thermal cellophane is matte.

Darccini Shopping bag

Gift Card

Following the identity defined by the corporate color tonality of this collection, we took a simple approach and modeled the sign and the original text and shaped it as a hot stamp, creating a gift card to write all the desired information of the contacts.

Economical packaging

With e-flute

The economy line uses an E-flute structure with two hot-stamped bands, turning the names of 24 scents into part of the package graphic. The niche collection takes a more narrative direction: each fragrance inhabits a conceptual world—from forest and majesty to the ocean, fear and the pull of the unknown. Three hot-stamp colors and bolder compositions distinguish the series without disconnecting it from the master brand.

New Collection

It chose a theme for each fragrance that was a complete movement, presented the combined elements and items in a completely new atmosphere and attracted a young and new audience.

We created an identity that was reckless, contemporary and bold, creating a striking visual contrast with the Hot Stamp stripes. We created a combination of space, color, clear, modern and seamless typography.

© 2024 Tarang, Mashhad. All Rights Reserved

Label design for 8 new fragrances, this collection is taken from the letters of the original name of this brand, i.e. D a r c1 c2 i1 n i2.

In this design, the elements and components that are placed next to each other are suitable for the smell and atmosphere of this Sankhin fragrance.

Hot stamp strips in 3 different colors were placed next to each other to complete the boldness and combination of a space with innovation.

MAGGA Perfume Design

A combination of things such as sea, ocean, sense of fear, Bermuda triangle and gravity which are interwoven and created the scent of gravity.

Perfume guidebook

A 126-page bilingual fragrance guide helps customers move beyond names and understand scent families, notes and the personality of each option. Its compact format, disciplined information design and carefully supervised production make it a practical sales and education tool. Together with the shopping bag and gift card, the system turns Darccini into a complete experience—from first encounter to selection and gifting.

Publisher: Tarang(Print supervision)

Specs: 80 x 120 mm, 126 pages.

Format: full color, 135g glossy paper

Release date: August 2024

Language: English / Persian

The symbol is applied dynamically, yet through a functional technique, creating flexibility for multiple executions and usages.

With a bold and contemporary approach, the design of the Darccini Perfume collection brings a fresh perspective to luxury fragrance packaging. By blending innovative techniques like hot stamping, typography, and color contrast, we crafted a unique identity that speaks to modern sensibilities. The packaging, along with the carefully designed labels and elements, reflects the essence of each fragrance while maintaining a cohesive and striking visual language. This project represents a fearless reinvention of luxury and elegance in the perfume industry.