Cat Gold Jewelry

The CatGold name is inspired by the black cat—independent, elegant and instantly memorable. Its identity draws from the feline eye and the flash of a faceted gemstone, balancing the mystery of a character-led brand with the refinement expected from contemporary jewelry.

cat eye

Diamond jewelry

The shine of a stone

just a concept

Everything starts with eyes.

Design and implementation of motion logo to introduce the brand

Pattern Design

The logo combines the geometry of a cat’s eye with the reflection of light in a precious stone. In motion, shifts of gaze, sparkle and angle bring the character to life across digital media. The pupil also forms the basis of the pattern, creating a device that can be bold in repetition or controlled in more delicate applications.

Packaging Design

We designed this packaging with a fixed design in size 15 cm x 15 cm in two different materials as an economical packaging with 300 g glossy cardboard and hard box, along with 6 postcards for writing the desired text. Therefore, a glossy shopping bag with a matte cellophane coating and a special ribbon with the catgold logo was implemented.

A lovely card to create a sense of conveyance of words..

Packaging is to create the best shopping experience. Patterns with hot stamps that represent crossing the border of stereotypes and entering a modern world. An experience that was formed by making hardbox packaging by Tarang.

Stand Design

To show products

Matte-metal stands with gentle curves were designed for rings, bracelets and necklaces. Their forms subtly echo feline movement, yet their main purpose is practical: to hold each piece at its best angle and step away from the spotlight. From package to display, CatGold becomes one continuous brand experience.