Bazmi Pistachio

Bazmi operates in the premium nuts and gifting market, where a product is chosen not only for taste, but also for what the gesture represents. The challenge was to build a brand that retained an Iranian sensibility while feeling clear, distinctive and relevant to contemporary audiences. Tarang led the brand’s development from visual identity through packaging and digital experience.

Logo Design

The logo was shaped through precise geometry and a restrained visual language, communicating trust, order and quality. Turquoise offers a familiar connection to Iranian visual heritage; paired with generous white space and controlled gold details, it becomes contemporary rather than ornamental. This balance allows Bazmi to feel equally appropriate as a formal gift or a personal choice.

Bazmi Premium Cylinder Series

The cylindrical range was developed in 250, 500 and 1,000 gram formats, covering different purchase occasions while creating a unified shelf presence. White surfaces, measured hot stamping and carefully balanced color keep attention on the product and the quality of construction. A dedicated saffron edition extends the same system with the distinction appropriate to one of Iran’s most valued products.

Packaging Design

Bazmi Pistachio was created to enter the premium nuts and gifting market - a brand intended to be perceived as more than just a food product.

The core challenge was to craft an identity rooted in Iranian heritage while presenting a distinct and contemporary presence in a highly competitive market.

Tarang led the complete brand development process, including visual identity, packaging, and website design - shaping an experience that communicates quality and refinement from the first impression to the moment the box is opened.