Bazmi Pistachio
Bazmi Pistachio was created to enter the premium nuts and gifting market - a brand intended to be perceived as more than just a food product.
The core challenge was to craft an identity rooted in Iranian heritage while presenting a distinct and contemporary presence in a highly competitive market.
Tarang led the complete brand development process, including visual identity, packaging, and website design - shaping an experience that communicates quality and refinement from the first impression to the moment the box is opened.
Logo Design
The Bazmi Pistachio logo is designed with a geometric and minimalist structure to convey quality, stability, and trust. Its unified form creates a modern and memorable identity, while the turquoise color subtly references Iranian heritage. The mark remains clear and impactful across packaging and digital applications.
Bazmi Premium Cylinder Series
The Bazmi Pistachio cylinder series is designed in three sizes 1000g, 500g, and 250g, addressing both gifting and personal consumption needs. The cylindrical form not only creates strong shelf presence but also enhances the unboxing and storage experience.
Gold hot-stamp detailing on the brand mark elevates the sense of luxury, creating a striking contrast against the clean white surface.
A dedicated saffron cylinder was also developed with a distinctive design approach, maintaining visual consistency with the brand while highlighting the unique character of the product
Packaging Design
Bazmi Pistachio was created to enter the premium nuts and gifting market - a brand intended to be perceived as more than just a food product.
The core challenge was to craft an identity rooted in Iranian heritage while presenting a distinct and contemporary presence in a highly competitive market.
Tarang led the complete brand development process, including visual identity, packaging, and website design - shaping an experience that communicates quality and refinement from the first impression to the moment the box is opened.
