Tarang Advertisement Center started its
professional activities as a Specialized Studio in Mashhad in 2008. Major activities of this center deal with offering Graphic design services and
packaging. Tarang established its other office in Tehran, in 2011 and since the time, this institute has been working with its two branches, in Mashhad and Tehran. In addition to its specialized studios of Graphics, packaging laboratories, publication
department, innovation room and branding
department, Tarang recently established its
Advertisement Counseling Department.
We tend to create value for natural and legal persons, through offering creative ideas in graphic and advertisement fields toward developing strategic objectives of advertisement, promoting products and services upon taking advantage from standard and specialized approaches from 0 to 100.
In our outlook, this company will be pioneer and leader in advertising and branding industry and also, in offering the most recent and the latest types of possible services in domestic and foreign markets (regional markets).
Our most important core values are as follows:
– Accountability, responsibility, transparency and Compliance with Law
– Honesty and Avoiding Grandiosity
– Protection of human dignity towards all
– Developing innovation and creativity as more as possible
– Following quality standards in all services and
Our most important services are:
Branding and Advertising
Graphic design and Packaging
Monitoring Printing process
Branding and Advertising
Specialized services Tarng in this section are as
In the past, organizations mostly had tangible assets; while, currently more than 80% of the assets of mass companies are intangible assets. “Brand” is one of the most important intangible assets.
Major services of Tarang in this section are as
– Brand visual and conceptual identification:
Identifying identifiable parameters, selecting a trademark, designing a trademark, selecting commercial watchwords, selecting organizational
essence and color
– Offering consultation for brand modification (or improvement): Designing and implementing brand improvement program
– Designing a book of Brand: Major titles of this book of brand include but not limited to the philosophy of brand, major brand strategies, brand personity, visual identity, brand development and protetion plan. This book is one of the most strategic
documents for any organization.
Advertising and Branding:
Advertising is one of the main concerns of organizational managers. Unfortunately, regarding lack of clear advertising strategies in organizations and also, subject to purely economic point of view of some of economic advisers and institutions, an orga
nization losses a significant portion of its resources and opportunities.
Tarang planned an essential strategy in the field of advertisement which is distinction of designing and advertising department from the media. Instead of performing our media campaigns exclusively based on TTL, ATL and BTL, we design and plan our programs as per needs and resources of the related
– Advertisement auditing of the Organization (in terms of available media and tools in the organization): Extracting organizational requirements and codifying management reports
– Expert counseling in Advertisement: Offering
specialized and expert consultation for advertisement based on the related requirements
– Designing branding program based on organizational marketing and macroeconomic strategies
– Conceptual design of sales and advertisement
instruments: Design and production of content for catalogs, brochures of products, website and the like
– Designing advertisement campaigns: Studying organizational strategies, forming creativity and
innovation room, performing conceptual design and executive plan of advertisement campaigns
Advertising and Branding Project
A well designed program bears no privilege, if it is inappropriately implemented and the result will be nothing but the loss of time and resources.
In our country, a lot of advertising and branding projects have been failed due to lack of coherent structures in their implementation. In this part of services, Tarang manages advertisement projects in position of contractual management. Ultimately, this performance results in decreasing spiritual and
material costs of advertisement projects.
The most important services in this include but not limited to the followings:
– Managing pre-implementation processes:
codifying specialized RFP, reviewing proposals,
auditing and appointing performers
– Monitoring and controlling project: monitoring contractors, confirming Gantt chart, controlling executive projects and the like
Graphics and Packaging Services
Specialized graphic studio and specialized packaging laboratory have offered their specialized approaches to their customers for years.
The services of these units are as follows:
– Design and implementation of logo, organizational color and slogan (based on the standard methodology and selecting the predicted concept).
– Design and implementation of administrative sets (business cards, paperwork, etc.)
– Design and implementation of environmental
advertisements (billboard, stand, etc.)
– Design and implementation of sales and marketing materials (catalog, leaflet, etc.)
– Industrial and non-industrial photography
– Design of pictograms and organizational entrances, stores etc.
Contemporarily, packaging is an integrated part of product’s identity and it also is major factor in sales promotion. We created this specialized laboratory for adding a special feature to the organization in various fields of packaging.
The activities of this laboratory are as follows:
– Industrial design packaging as per customers’
requirements and the nature of the product
– Graphic design of packages in form of visual identity of a brand
– Standardization of packaging in the form of packaging visual identity booklet.
Print and Print Monitoring
Tarang offers a full range of printing services.
These services include but not limited to the followings:
Preparation of standard outputs for a variety of
printing services and performing printing affairs
including pre-printing, printing and post-printing services in their full type and with the approach of “zero to hundred”.
Monitoring Printing process:
In Tarang’s point of view, printing is not only limited to printing affairs. We know printing as a part of an integrated process. Nowadays, with regard to the development of printing services, application of a standard management approach in printing affairs results in reduction of cost prices, risks and stresses of printing projects. Technical control of all stages from designing to printing, as a highly technical and specialized operation, is the main responsibility of printing